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Design of the email

Several elements are provided to help you design your email.

Written by Elsa Fernandes

SUMMARY

Step 1 : Mail layout

Step 2 : Contents

  1. Image

  2. Text

  3. Button

  4. Separator

  5. HTML


Step 1 : Mail layout

When you arrive at the "Design" tab, a menu on the left of your screen is provided with several items. The "Layout" section lets you structure the content of your e-mail using blocks. To move a block on the white page, simply drag the element.

Different block layouts are available:

  • One content block

  • Two content blocks

  • Three content blocks

  • Four content blocks

  • ½ Block: ⅔ Block

  • ¼ Block: ¾ Block

When it comes to editing blocks, you can move, delete, modify and duplicate.

You'll need to define the layout of your e-mail before adding the content.

Step 2 : Contents

Several elements are provided to allow you to personalize your email. Simply drag and drop the content inside each block.

  1. Image

Inside your blocks, you can integrate visuals to make your email dynamic (image width must be 600px).

To add images, click on the element edition and choose the file from the library.

  • You can add a clickable link to the visual.

  • You can add an alternative text that will be displayed by default if the image does not appear.

  • You can activate the image's scaled width.

  • You can define spaces on all your content.

2. Text

You can add text to each block and personalize it.

You can define the text font, font size and text positioning.

You can also add a variable, emojis or insert a link to personalize the text.

List of variables

{{client.name}}: Client's name

{{client.adress}}: Client's address

{{client.city}}: Client's city

{{client.zipcode}}: Client's ZIP code

{{contest.title}}: Contest title

{{contest.description}}: Contest description

{{contest.link}} : Link to your campaign

{{participation.id}}: Entry ID

{{participation.email}}: Entry email address

{{participation.firstname}}: Entry first name

{{participation.lastname}}: Entry last name

{{participation.civility}}: Entry title

{{participation.customer_number}}: Participant’s customer number

{{participation.title}}: Participant’s title

{{participation.birthday}}: Participant’s date of birth

{{participation.adress}}: Participant’s address

{{participation.first_additional_adress}}: Participant’s additional address 1

{{participation.second_additional_address}}: Additional address 2 for the participant

{{participation.place}}: Locality for the participant

{{participation.postal_code}}: ZIP code for the participant

{{participation.city}}: City for the participant

{{participation.country}}: Country for the participant

{{participation.phone}}: Phone number for the entry

{{participation.score}}: Score for the entry

{{participation.extend_650}}: Extend field (text, date, etc.). The format must be ‘extend_’ followed by the field ID

{{participation.quiz_2Y4ubp}}: Quiz selection. The format must be “choices_” followed by the quiz's hash ID

{{participation.quiz_2Y4ubp}}: Battle matchup selection. The format must be “choice_” followed by the matchup's hash ID

{{participation.personality}}: Dominant personality type of the participant (only for the personality test)

{{participation.store_region}}: Store region

{{participation.store_location}}: Store location

{{participation.store_name}}: Store name

{{participation.store_address}}: Store address

{{participation.store_postal_code}}: Store ZIP code

{{participation.store_city}}: Store city

{{entry.best_score}}: Participant’s best score

{{gift.title}}: Prize title

{{gift.description}}: Prize description

{{gift.image}}: Prize image

{{gift.url}}: Prize URL

{{gift.image_url}}: Prize image URL

{{gift.code}}: Unique prize code

{{gift.barcode}}: Prize barcode

{{gift.webcoupon_uri}}: SOGEC/HIGHCO Webcoupon link

{{entry.photo.publish}}: Photo associated with the trigger

{{promotion.mirror_uri}}: Mirror page link

{{promotion.unsubscribe_uri}}: Unsubscribe link

{{promotion.confirm_double_opt_in_uri}}: Opt-in confirmation link

3. Button

The button is used to redirect the recipient to an external URL (the site or web page) or to the game (if you're setting up a sharing/ invitation e-mail).

The following options are available for configuring the component's appearance:

Modify the button title, as well as the font, size and color of the title ...

  • Add a link

  • Define button rounding

  • Define button alignment on page: start, center, end

  • Include a border

  • Make button full-width (occupies block space)

  • Select button background color

  • Customize element spacing

4. Separator

To add dynamism to your e-mail, you can add a separator between each element.

Like all elements, it's possible to make a few modifications, such as defining the rounding and thickness, and selecting the color of the separator.

5. HTML

The final feature available for e-mail creation is HTML code. Simply drop the element into the associated block and insert your own HTML.

Once you've configured your e-mail, you can preview the rendering by clicking on the preview button. You can also activate the mobile format, which gives you an idea of how your e-mail will look on the mobile and desktop.

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