- Average open rate : The percentage of receivers who opened the email at least once. 
- Average click rate : The ratio between the number of clicks made on the links in the email and the number of emails delivered. 
- Number of emails sent : Number of emails that have been sent. 
- Number of opened mails : Number of mails that have been opened. 
- Bounce Rate : The ratio of the number of undelivered emails to the emails sent. 

