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Glossary of statistics (Email)

To understand your email campaign data

Elsa Fernandes avatar
Written by Elsa Fernandes
Updated over 2 years ago
  • Average open rate : The percentage of receivers who opened the email at least once.

  • Average click rate : The ratio between the number of clicks made on the links in the email and the number of emails delivered.

  • Number of emails sent : Number of emails that have been sent.

  • Number of opened mails : Number of mails that have been opened.

  • Bounce Rate : The ratio of the number of undelivered emails to the emails sent.

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