Contestant : A user is considered a unique participant.
Contest Entry : As soon as the participant validates his form. A participant can have several entries (depends on the activation of the limitation of entries)
Allowed entry: On the export, 1 = allowed entry and 0= when the participant exceeds the entry limit and ends up on the page already played.
Conversion rate : corresponds to the percentage of people who viewed the game page and validated the form.
Opt-in : The participant agrees to receive the newsletter and commercial communications. On the export in the column concerned will be indicated 1= If accept or 0=If not ticked
Opt-in email : defines the percentage of opt-in participation in the operation
Unique visit : An Internet user who has visited the game and is considered unique.
Page views : Number of pages viewed during a period.
Number of games played : Number of times the game has been activated.
Number of likes : Number of times the Facebook like has been activated
Number of guests : Number of times the email invitation has been activated
Number of shares : Number of times Facebook sharing has been activated
Average user : The percentage of women and men who participated in the game
Origin of contestants : Through which platform participants came to the game
Top regions : From which region the participants come from