Double opt-in involves sending an email to a contact after they sign up for a newsletter. The contact must confirm their subscription in order to receive emails.
This feature can be configured on the main form or on the additional form.
SUMMARY
Double Opt-In Setup
a) Setting Up an Email Campaign
b) Configuration in the Campaign
c) Analyzing Data in the Participant Export
Benefits of double opt-in:
Improves deliverability (limits the final number of subscribers)
Improves engagement rates
Limitations of double opt-in:
Loss of subscribers (recipients deleting the email or delaying the opt-in process)
Setting Up Double Opt-In V2
a) Configuring an Email Campaign
Creating an email in the Campaigns section
In the settings section, you will activate the restriction available in the advanced settings: “Send emails only to opt-in participants in this campaign.”
Set the “After an event” sending mode, then select the event: “After confirmation of attendance” or “After viewing a page.”
📢 Important: Emails linked to triggers after confirmation of participation are sent only upon the first participation.
Add the variable {{ promotion.confirm_double_opt_in_uri }}
💡 Design tip: Add the variable to a link
b) Configuration in the Campaign
When building your campaign in journey mode, you can add the double opt-in page. You’ll need to set up this opt-in confirmation page the page participants will land on after clicking the link.
Add a desktop background and a mobile background, and you can customize the text. You can set up this page as a game page.
↓ Sample layout
c) Analyzing Data in the Participant Export
Once the participant has confirmed the opt-in in response to the email received, the corresponding column in the participant file will be set to 2.
